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Books | Booklets | Catalogs | Magazines
Other Digital Printing
Author Archives: Ann O'Brien
Reusing a Book Title: Should You Do It?
Some authors write their books having a title in mind from very early on, while other writers pen the final pages of their books before settling on just the right phrase to title their work. But once an author has … Continue reading
Nonfiction Marketing Tools: Use Them to Successfully Sell More Books
Writing a nonfiction book is a huge accomplishment. Now, you have to make sure people want to read it. You can do that by using nonfiction marketing tools that other nonfiction writers have used with success. Promoting and selling a … Continue reading
Book Signings: How to Promote Yourself
Sitting in a crowded bookstore and signing copies of your latest book for a crowd of admiring readers is a dream for many authors. Book signings are a time-honored tradition in book marketing. They give you visibility, bring customers to … Continue reading
Writer’s Voice: Finding Your Authentic Voice
Have you ever figured out who penned an excerpt of writing by just looking at it? Sometimes the hint lies in the unique selection of words the writer uses or the structure of the sentences gives it away. For some … Continue reading
Social Media Marketing: Effective Tips to Boost Book Sales
Developing a solid marketing strategy for your self-published book is a critical part of getting your book into the right reader’s hands. Your plan to connect with readers should include a book social media marketing strategy, since social media is … Continue reading
Creative Poetry Book Layout
Many genres have their own stylistic idiosyncrasies that readers have come to expect and love about their favorite kinds of books, including a poetry book layout. While most books are fairly easily identified by their cover design and title, some … Continue reading
Newsworthy Book: How to Create One
One of the most unexpected aspects of writing a book for some authors is the marketing that is needed to get the book into readers’ hands. But making a newsworthy book can drive sales by creating awareness about your book … Continue reading
An Author Website: How to Create an Effective Website
You may have seen many recommendations to create an author website as part of your marketing and brand awareness. How do you do that, and will it be a difficult or time-consuming process? The good news is that it’s much … Continue reading
Cookbook Sales Are Piping Hot
Publishers and bookstores have noticed a positive trend in the past few years: Their cookbook sales are jumping, with cookbooks flying off the shelves. Always a popular category, cookbook sales have soared in the past three years. In 2021, cookbook … Continue reading
Book Trailer: Do You Need One for a Successful Book?
Sitting in the movies and watching trailers of upcoming features is an exciting part of going to the theater for many people. Experiencing the thrill of meeting a new character or world in a movie trailer generates interest in a … Continue reading
Book Launch Checklist: How to Promote Your New Book
You’ve spent months or years writing your book, and it’s finally printed. The next step is to launch your book into the world with a marketing push that gets it noticed. Follow this book launch checklist to make sure your … Continue reading
Writing Community: 5 Reasons You Need a Supportive One
Most people think of writing as a solo craft where authors lock themselves away in a quiet space, pounding furiously at their keyboards to crank out their next book in solitude. And while this picture of a writer might be … Continue reading