There are many advantages to self-publishing as opposed to traditional publishing through a contract with a publisher. Not only is it difficult to obtain a relationship with a big publisher, it also means you as the author are giving up a lot of rights and freedom over the final product. If you opt to go the self-publishing route, you as the author and publisher are able to offer your final product at a much more reasonable rate as well as to advertise and market as you see fit. Publishing a successful book on your own requires a lot of planning, attention to detail, and self-sufficiency. From the very beginning to the final product, there are many things to consider and this self publishing guide can help you with those decisions.
Part One: Write and edit the heck out of your book or intended published piece. Before you can proceed to publishing your material, it has to be written, written well, edited, and then edited once more. It may not be a bad idea to hire an external editor to be extremely thorough. People often hire freelance editors via sites like The Editorial Department or even through advertising on Craig’s List. Even as the best writer around, an outside pair of eyes can make the difference in the ultimate quality and outcome of your piece. This is one of our most valuable tips in this self publishing guide.
Once you feel one hundred percent on your intended published work, focus on design. Hiring a designer for this task might not be a bad idea if you are not graphically inclined. Whether we like to admit it or not, humans are extremely visual people, and they respond to well-designed documents. This absolutely includes the cover of a book. So to contradict the age-old saying of, “Don’t judge a book by its cover,” people will judge your book by its cover. Most self-published works that get overlooked are due to poor design/assembly. Do not skip this step when it comes to self-publishing a book. It is a reflection of your material and will contribute to the ultimate success or failure of your book.
After you’ve committed to a strong design and layout, it’s time to think about whether you want to have your piece printed traditionally, sold digitally, or both. There’s nothing like the feel of a book in your hands and self-publishing companies like Publishing Xpress can help you realize this dream.
The last, final, and most important step in this self publishing guide is marketing. It isn’t enough to write, design, and release your work into the world. You have to then promote it as well. Through the use of social media, doing so is easier than ever. Get your published work trending with hashtags, blog about it, post in forums. Do whatever is necessary to garner attention and create a real buzz. A significant part of your success is ultimately determined by how hard you work to advertise yourself.
We live in a world where our creative endeavors are no longer limited to the approval and direction of others. Utilize all the various resources available to you to produce the next great American novel, thought-provoking journal, gut-wrenching poetry collection, or classic comic. We hope this self publishing guide will help you with your masterpiece. The possibilities are truly endless, and we can’t wait to help you bring your work to life with Publishing Xpress.
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