Trade Show Printing: The Power of Print Marketing

Trade Show Printing: The Power of Print Marketing

Looking for tips on trade show printing? When you host a space at a trade show or a corporate event, your business faces the common problem of trying to stand out and make a positive impression on participants and attendees while staying true to your brand. With booths crammed together, a large number of businesses represented, and a cacophony of sights and sounds filling the space, it’s easy for your company to feel lost or unseen. Instead, plan to use smart trade show print marketing projects to harness the power of print to keep you connected to your customers, participants or event attendees before, during, and after the big day.

Why Trade Show Printing Matters

While digital communication is handy and has earned a solid place in the marketing world, print will always be the gold standard. Choosing to create trade show printing gives your business an advantage over those who don’t.

Trade show printing stands out in an overly digital world. With electronic communication and digital content becoming commonplace, your trade show printing will feel more personal and memorable to your clients, customers, and booth visitors. Instead of scanning a QR code, they have something tangible to remember your business and your brand in their hands.

Trade show printing increases brand visibility. Printed materials last a long time, extending the time that your brand is in front of potential customers. Postcards, pricing sheets, or catalogs can continue to represent your brand for many days, weeks, or even years to come. Emails and digital communications may be quickly forgotten, but trade show printing extends your brand’s reach every time they are visible.

Trade show printing content enhances credibility. A natural connection between printed content and brand credibility is hard to deny. Make sure that customers and attendees have physical trade show printing with your branding to take advantage of this phenomenon to increase the positive perception of your business.

Trade show printing can help you organize and plan your event activities. Conducting a trade show or event without the right printed materials puts your business at a disadvantage. Developing trade show printing, like branded pocket folders holding schedules, location maps and guest lists or other key information, helps streamline meetings and keep you organized throughout the event.

Trade show printing materials can be shared easily. Handing off a well-thought-out folder full of vendor-specific content to a booth visitor is simple and can happen quickly and efficiently. Racks of organized sales sheets, brochures, catalogs or other printed materials are simple to peruse and hand to potential customers while simultaneously promoting the brand in a cohesive, attractive way.

Trade show printing goes hand in hand with all other marketing efforts. A well-rounded marketing plan should include both digital and print solutions since connecting with customers happens both in person and via digital platforms. Crafting a trade show printing plan is key to in-person success since your show or event will provide so many face-to-face interactions that provide the perfect time to rely on physical marketing tools.

Capture Market Attention at All Stages

The power of attention-grabbing print materials doesn’t begin at the opening hour of an event, and it doesn’t end when the attendees head home, either. Event and trade show printing starts during your planning process and can support the event as well as all kinds of meaningful follow-ups that help businesses stay connected with the customers and attendees who make a difference.

Before

When you want to make sure that potential customers and event attendees know you, connect with them at the trade show or event, send them a personal invitation in time for them to register. Direct mail postcard invitations are a tangible reminder for customers that your business relationship matters, and they provide a handy spot to give them logistical information that will help them find you. Businesses can also use direct mailers to provide attendees with event-specific deals or programs, encouraging attendance and increasing the potential for success for both at the upcoming show or event.

During

Creating a booth or meeting space that attracts the right kind of customer is key to a successful show or event. Utilizing branded signage and every type of in-hand marketing material is the most effective way to connect with your customers during their often short appearances at booths throughout an event.

After

Follow-up materials like thank-you notes, post-show or event marketing materials, or even a personalized letter, all extend the boost from an in-person event or show meeting. Printed and mailed materials used to follow up on an in-person event are known to be up to five times more effective in garnering attention by consumers when compared to email, so choosing a simple direct mail campaign to keep leads hot after an event is an excellent use of a marketing budget.

Trade Show and Event Print Must-Haves

When your customers or event attendees arrive, make sure you have everything you need to show off your business and have meaningful conversations during face-to-face time.

• Booth signage and banners are the best way to show potential booth visitors the way to your area. Large branding, bright colors, and creative additions can help showcase your booth area and bring attention to your space over the busyness of a trade show or large event.
• Brochures are a staple for businesses to have on hand at large events. They can act as take-home items to provide an overview of a business, or they can provide niche information about specific areas of your business. They are also perfect to slide into folders or giveaway bags because they are small and lightweight.
• Business cards are ideal to hand out to potential customers or event attendees, providing critical contact information as well as website URLs, corporate phone numbers and employee titles, helpful for future communications.
• Catalogs can be created specifically for a trade show or large event to provide special deals for attendees or to highlight particular goods or services. Colorful, eye-catching catalogs look great as part of a booth display, too, offering another layer of branding opportunities for businesses with a booth.
• Flyers are single-sheet information pages that businesses can use for talking points with customers or event attendees. They can be slipped into folders or giveaway bags, grouped for targeted sales or bundled with catalogs or brochures to ensure a customer has all the information they need.
• Magazines are a sleek, beautiful way to show off a brand, an industry or to bring attention to noteworthy information or people within your organization.
• Notepads can be used at the booth during customer conversations or handed out to potential customers as a useful, branded reminder of a business.
• Pocket folders are excellent organizational tools that can be filled with marketing materials or created to organize the logistics of an event.
• Rack cards are an excellent takeaway marketing tool that businesses can display and hand out during events.
• Stationery is a good option for companies that want to add a personal touch to their business communications. Branded stationery can be used to create a follow-up note to a meeting, trade show or event, demonstrating a business’s willingness to go the extra mile for their customers.
• Table tents help keep the booth space organized and make quick conversations with potential customers convenient by designating specific areas for different employees, departments or products.
• Table-top displays can be developed to represent or show off products, services or departments that attract attention and make your event or trade show booth look appealing to potential customers or visitors.

Plan for Success with Trade Show Printing

Choosing event or trade show printing can help you make your next event your most successful and give you success to build on for the future. Whether you start small with a simple brochure and branded business cards, or your business could benefit from a full run of event printing materials to make your booth stand out, partnering with a trusted printer ensures that your brand will look perfect for your customers.

From catalogs to notepads to rack cards, Publishing Xpress can print and deliver beautiful print marketing materials perfect for your next trade show or event that show off your brand and help you connect with your potential customers or attendees before, during, and after your next event. Having a tangible reminder of your business in hand is a winning strategy for your next event, so plan on creating printed materials that will grab and keep your customers’ attention and help them remember your brand long after the show or event is over.