Print media faces big challenges today, mainly due to all the new possibilities that the digital world offers. If a printed medium wants to survive, it’s more important than ever to offer a high quality product in terms of both content and appearance. This is especially true for magazine printing, since there are so many digital magazines on the net. You have to put in a lot of thought and effort if you want to survive in the magazine publishing business.
The most successful magazines today are either a) sold cheaply and in millions of copies or b) sold in smaller numbers, but at higher prices. Every magazine has its own unique formula for success. Some follow trends, some fill specific information gaps, some make people’s lives easier… However, there are certain elements that all successful magazines have in common.
First impressions really matter – right? In the magazine printing and publishing business, covers make the first impression and help people make the purchasing decision. If you want your magazine to stand out, you need to focus on its cover.
Everyone knows a good magazine cover when they see it, but not everyone manages to design a good one. If you try to put everything you think is interesting on your magazine cover, you may end up with an overstuffed cover that’s overwhelming for potential readers. And that’s the exact opposite of what you need.
What you do need is a cover that will instantly grab people’s attention, making them eager to start flipping the pages. You can have the best content there is, but without a good cover, people won’t open the magazine and read it.
One of the main rules of good covers in the magazine printing and publishing business is simplicity. A recent study revealed that what readers like about Vogue, the world’s most popular women’s fashion magazine, are the simple fonts, layout, and photography. You also need to tone it down and go with a smart use of colors.
Choose a simple yet strong image that tells a story. Use a plain and simple background so your headlines can stand out. Never use a “rich” image for a cover, that is, avoid a photograph full of people or objects. Make your headlines short and full of descriptive words to spark the reader’s curiosity. Never mislead your readers with the cover – make sure that you can deliver the content you are bragging about.
Typography is crucial, especially in publications with a lot of text, such as magazines and books. Unfortunately, people are not always aware of its importance. Typography can often make the difference between long, boring text and an interesting article. If you know how to use it properly, you can keep the reader’s attention without using even a single image to spice up the content.
You can use various fonts, colors, and sizes to set up a hierarchy and make important things stand out. However, you need to be careful not to mix many different fonts and colors in your content. Define the typography that you want to use and be consistent. Help the reader easily differentiate pull quotes from lines and subheadings.
Designers use different typography to express a different tone of voice, mood, and personality. The visual appearance of the text in your magazine can trigger emotions. It can sometimes speak louder than actual words. The right typography can enhance and alter the meaning of the written language. Therefore, it’s important to use typography that corresponds with the overall tone of your magazine.
Photography is one aspect that has a big influence on the overall design quality of your magazine. It directly impacts the experience of the readers. The quality of the photography used in your magazine printing can either undermine or augment the content. Good photography can connect all the elements of the magazine design. Low-quality photographs, on the other hand, can ruin the hard work of your designer and writers.
When it comes to magazine printing and publishing, the quality of the photographs is not based solely on using a quality camera. You need to have this in mind if you choose to handle the photography by yourself. Of course, it’s important to start with the right camera, but there’s much more to it.
You need to know how to use the proper camera settings for different types of photos. Always take photos in the highest resolution and use a high-quality flash. When taking photos outside, make sure to use the proper angle with regards to sunlight. If you take your magazine photos indoors, use proper lighting.
And how do you know what the proper settings, angles, and lighting are? It’s simple, take at least a basic course in photography. Even a three-month course in photography will allow you to take infinitely better photographs than shooting as an untrained person.
If you can’t afford to buy the right equipment for taking quality photos, hire a professional photographer. Do not try to save on costs when it comes to magazine photos. All the time, money, and effort that you put into the quality of your photos will add to the success of your magazine.
Quality magazine printing
Good magazine printing is essential in the magazine publishing process, and successful magazine publishers know this very well. As soon as you are satisfied with the look of your magazine on screen, you should make sure it will look equally good on paper. Low-quality printing can ruin all of your efforts to produce a successful magazine.
When you look for a magazine printing company, you need to focus on minimizing costs without compromising on the quality of the magazine. Looking exclusively for less expensive options can cost you a lot if you end up with a magazine that doesn’t meet the readers’ expectations.
The most expensive option is not a wise solution, either. If you spend a great deal of your budget on magazine printing, you won’t be able to cover additional costs and fees. So, opt for a high-quality magazine printing solution that won’t drain your budget.
All the printing companies out there claim they can deliver a high-quality product to you. How can you be sure that their perception of quality corresponds with yours? It’s simple: check the paper they use and ask for samples!
Clearly define all the specifications when you ask about the price. Check if you’ll have the opportunity to proof the magazine file before it goes to print. This way, you’ll avoid additional costs for reprinting your magazine due to errors.
If you choose Publishing Xpress to print your magazine, you’ll get a 100% satisfaction guarantee. We are focused on providing the best service for our customers. We’ll be happy to provide you with a PDF proof without any additional charges. In case you’re not fully satisfied with your order, we can have it reprinted at no cost, or give you a refund. Call us today and see how we can help you produce a magazine that will show you the way to success.