June 9, 2022
Becoming a published author may not be at the top of your things to do, but the truth is that creating a business book can be an excellent move for you professionally. Experts or specialists, artists, and business owners and industries are some of the people that have utilized the power of print to their benefit by creating and self-publishing a business book. Let’s look at how business book publishing can benefit your business, how to use and distribute the book as well as how to get started on one for yourself.
With the digital world we live in today, many professionals may not see the need for a print book. But having a physical copy of a well-designed business book that shows off your skills, experience, projects, or knowledge is a fantastic way to keep you, your brand, your company, and your abilities at the forefront of your current or potential customer’s minds. Some professions that would highly benefit from a personalized business book may be:
What you choose to include in your business book depends on how you plan to use it. But every book should focus on presenting you, the company, or the brand visually and through the text as completely as possible. Make sure that the content included in the book is evergreen and does not age or become out of date easily. Company or personal history, verifiable experience or educational background, accolades or honors earned, and examples of work or client jobs are all excellent inclusions in a business book.
Publishing a book about you, your work, your business, or your skills creates a plethora of benefits for you and your personal or corporate brand. The book can be used to provide information about you or your company to clients and future or potential clients by giving them something tangible to keep as a reminder or to pass on to others who may not be knowledgeable about what you have to offer.
One of the best benefits of a professional self-published business book is its use as a marketing tool. Presenting a book to potential clients provides them with visual and written information about you or your business. The look and feel of your brand can be conveyed with the book as long as it is on the bookshelf and its evergreen content will make the book relevant even longer. Sending the book to past clients as a thank you, offering books to influential businesses or individuals, or donating copies to associated organizations or businesses all are possible ways to leverage a professional book’s marketing benefits.
A professional book is an excellent method of creating strong brand awareness for both companies and individuals. Anyone that picks up the book should learn about the brand, what it stands for, and how it came about.
A book about your business can explain what your business makes, produces, sells, or services you provide. Explanations or visuals of the product or service can help contextualize the business for potential customers.
While giving away copies of your business book for marketing or sales purposes is an excellent idea, so is selling your book. Other than retail outlets, there are plenty of ways to build excitement around your publication that will lead to sales opportunities.
Your business profile on LinkedIn is a perfect place to launch your book, especially if you already use the bustling business platform. Promoting your book will increase your credibility within your industry as an expert, and you can use snippets of the book as quotes, in reference to past work or as an example of testimonials. Use a LinkedIn post about your book as a call to action to connect with you, ask your community questions to increase interaction, or create an article to post that comes from your book content.
All other forms of social media are also opportunities to connect your community with your book. Create a username with your book’s title or other key terms and use that account to promote not only the book but also you, your company, the brand, or your services. Then post short videos of your content on Instagram or Twitter, create a short poll on Twitter or on Instagram stories to gain follower interaction. Or link a personal post on Facebook or another platform that talks about the book’s meaningfulness. Follow similar accounts within your industry and up your interactions with them as this may encourage them to discuss your book on their accounts, too.
Many companies and professionals also create an intentional online presence that includes a personal or corporate website. This is a great place to link up your business book for sale, write compelling content about it, and increase interest in it for potential customers or clients. Don’t forget to link all of your social media here as well to increase engagement on those platforms, which in turn can also lead to more exposure as well as sales.
Lastly, remember you can offer your business book as a product bundle when a customer purchases another product, service, or grouping of anything. While the price per book may be less when it is part of a promotion, having your name and business in their hands in the form of a well-designed book indefinitely is hard to put a price on.
Making a book for yourself or your company can be a worthwhile endeavor, but there are a few more details to consider while you are getting your business book ready for publication and distribution.
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