January 5, 2023
A certain amount of freedom comes with being a blogger. The way you schedule your writing, the topics you choose to write about, whether or not you review products or services, and even the writing voice you utilize are all aspects of blogging unique to each writer. So it’s no surprise that the art of blogging has grown by 12% since 2015 and a whopping 77% of internet users admit to reading blogs.
With a growing interest in blog content, many bloggers are taking their blog writing skills to the printed page to become published authors. But what does it take to transform blog to book successfully? Let’s look at how you can convert your blog content into a beautifully printed book to add published author to your byline.
Whether your blog entries are cranked out like clockwork or you have taken a more relaxed approach to content publishing schedules, if you want to publish a blog to book, you likely have a good quantity to choose from for your book. But writing a book using your blog content is not as simple as stringing together old blog posts. Your book may ultimately end up including a variety of new content alongside your previously published blog articles. But the first thing you need to do is determine your book’s focus.
The first step in transforming your blog to book content is to determine which entries will be included in the book. One good way to discover the most appealing blog to book content you have created is to ask your readers directly. You don’t have to let them in on the blog to book writing secret to ask them to give you feedback on their most memorable blog entries and why those were favorites. While not scientific, this feedback can let you know what topics your readers find interesting and valuable and can help you narrow down your blog options to a smaller, more workable number of entries.
You will also need to personally evaluate your blog entries as well. First, create a spreadsheet to develop an easy-to-read comparison tool for assessing your top 10-20 blogs. This side-by-side comparison should include a section for the blog noting the length, the topics covered in each, the quantity and type of reader interactions the blog inspired, and any unique features for that blog like backlinks, research, or product placements.
Once your spreadsheet is complete, look for connections between the entries to help you see what kind of structure the blog to book should take. Consider how the entries connect or what they have in common as well as look for entries that are outliers and may not be a good fit for this book.
The next step in turning your blog to book content is to select an order or structure that fits your content as well as the overall feel or theme of the book. Your book’s outline can follow a few standard styles of organization.
Now that you have a basic framework for your blog to book as well as a good idea of which blogs you intend to include in the book, you should consider what holes exist in the outline. One way to spot these gaps is to tentatively title each blog entry and then read them all together as if they were a story.
By stringing them together in this way, it is easier to see where the concepts don’t flow or if there is an idea or thought missing that might bridge the gap. Once these holes are identified, plan to create new content by either writing completely new pieces or expanding on the content you already have.
Don’t skimp on the editing and revising process because a book, unlike an online blog, cannot be updated or corrected once it has gone to the printer. Consider hiring a professional editor and proofreader to help you catch the little mistakes and continuity issues that can keep your blog to book from looking polished. Read the blog to book from start to finish (and ask a trusted friend to, as well), and take note of any gaps in the organization or pieces that feel out of place.
But don’t feel married to the content either. If you can’t find a place for a treasured blog entry, set it aside and consider how it may work for a future book instead of trying to force it into a place where it doesn’t make sense. Don’t forget to think about how your binding choice affects the layout of your book. Content that transforms blog to book will likely utilize Perfect binding so make sure that your margins, page numbers and chapter titles are placed correctly or use a free template to help you finalize the book formatting.
Use a design expert to help you integrate your personal brand with the theme of your book. Since many readers will associate your blog with the book’s content, visual connections are key to extending your brand while also developing new fans at the same time.
Working with an experienced, professional printer will ensure that your final product looks fantastic and you can get the help and support you need during the book development process. Publishing Xpress has been helping authors transform their blogs into beautiful books for decades.
Once you have ordered your books, it’s time to make plans for selling them when they arrive from the printer. Connect with other bloggers to help you promote your upcoming publication with their readers. Use your social media platforms to hype up your book and even consider posting blurbs or teasers on your social media or in future blogs. Consider asking a few trusted bloggers to read advance copies of your book to provide authentic reviews to build excitement around your book’s release. And of course, break the news to your readers first since they have been the driving force behind your blog’s success!
Many bloggers become authors because having a published book provides instant literary credibility. But a book can also help you develop a new audience since it may reach a different reader than blog-only fans.
With direct references to your blog site, a published book can increase your blog readership while also bringing in income from your book’s sales. And while writing a book from your blog content takes time and effort, becoming a published author is an undeniable benefit that can help you reach new readers while taking your own writing ability to a new level.
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