Are you new at newsletter printing? No problem, check out our newsletter printing guide for helpful tips.
Newsletters, especially print newsletters, are a great way to keep your business on your customers’ minds. They can keep your public up-to-date on your developing brand. Your message, design, or products probably undergo tweaks and changes on a monthly basis. With a newsletter, your customer can see the incremental evolution of your company’s message and capabilities.
After you work hard to make an informative newsletter with polished copy, leave the newsletter printing to the professionals. Dazzle printing offers two standard sizes – 8 ½ x 11 or 11 x 17, unfolded. Contact a Dazzle professional for help with a custom quote. With professional help from Dazzle, you can have your newsletter printed in every color of the rainbow, and then some.
Newsletter Printing Guide
Before your newsletter printing is complete, follow this newsletter printing guide and use a few basic editing and copywriting techniques to make your work look as professional as possible:
1. Include all the information
It’s no small feat to get all your updates down on paper. Make sure to always have a document where you note everything you want to include in your update. You don’t want to send your newsletter off the printer only to have that palm-to-forehead moment of suddenly remembering that important information just a couple minutes too late.
2. Proofread like a pro
If you’re editing your work yourself, read everything you wrote out loud. It’s a great way to catch typos. Small mistakes can undermine the importance of everything you have to say to your clients. Make sure you proofread before your hard work makes it to the newsletter printer.
3. Give it everything you’ve got
This might seem a little obvious, but take it to heart. Include only quality content in your newsletter. It’s a marketing tool, but it should still provide some value to your client. Make it a priority to develop interesting content for each issue before it hits the newsletter printer.
Your newsletter isn’t just an ad, and it shouldn’t contain something that your marketing department threw together at the last minute. Include information, entertainment, or news that will make your client look forward to receiving your newsletter. Make your newsletters a combination of newsworthy updates and evergreen material. Instructions and information that your client will want to reference later increase the chances that your newsletter will be pinned to a corkboard, or kept out on a desk. Longevity equals greater exposure after the work leaves the newsletter printer. Be sure to keep our newsletter printing guide handy as you prepare future issues of your newsletter.
Need more inspiration? Check out this newsletter printing guide from wikiHow.
Bottom line: If your newsletter is consistently interesting, your customers will want to share it with their friends and co-workers. Great newsletters create endless opportunities for peer-to-peer advertising.
Check out this page for more information on Dazzle Printing’s newsletter services.