Extra! Extra! Read all about it! Putting information directly into someone’s hands is still one of the most effective ways to get your message across. Flyer, one-pager, flat sheet – call it what you will, this marketing tool is one of the most straightforward print-ad options available to your business. Using a limited space is a great technique for exploring your creativity with cheap flyer printing. But this marketing strategy requires that your customer be able to understand your product at a quick glance.
It’s tempting to cram all the information you can about your business onto your cheap flyer printing project. Think of your flat sheet as more of a multi-media collage than a bland information sheet. Here are some guidelines for your flat sheet text:
- Include some sharp copy, but break it up into easily readable blocks.
- You can introduce each block in your cheap flyer printing with a heading that asks a question that your customer will want answered.
- Under each heading, include 3 to 4 sentences at the most.
- Focus on the journalism basics: Who, what, when, where and why.
Design your flat sheet text to look dynamic. Make your audience do a double-take. Keep the most essential information straightforward and easy to read, but think about putting some words on a diagonal when you’re planning your flyer printing. You could use the diagonal to connect disparate elements of your design. Details like this will elevate your flyer from a disposable ad to a design that will avoid immediate placement in the trash can.
Pick a design that reflects the aesthetic of your customer base. If you’re primarily marketing to other businesses, you probably don’t need that flashy of a design. On the other hand, if you’re hoping to engage a passerby who doesn’t know anything about your product, you’ll have to spend some more time thinking about what will draw the eye of your target market. Consider using a graphic that takes up the entire sheet.
If tips on designing your flyer, check out this article on designing an awesome flyer.
Cheap Flyer Printing with Dazzle Printing
Remember, you’re competing for space on a busy desk or kitchen table. A professional flyer printing job will make your ad stand out from the average pile of clutter. With a little bit of thought, you can make a nice design on your own. But without quality paper and a professional printing job, it’s tricky to convince anyone to clear a space for your message. Dazzle Printing offers a 100% satisfaction guarantee, so you can feel confident in the returns you’ll get on your cheap flyer printing marketing investment.