Keeping Content Fresh

Magazine Writing: Keeping Content Fresh

Keeping-Content-FreshAre you struggling to create updated, fresh, interesting content for your publication? If so, you are not alone. Many of those engaged in publishing a magazine, both self-publishers and corporate publishers, have a hard time keeping content fresh to interest readers while staying within the window of a given genre. If you are interested in learning how to “freshen up” your magazine content and keep it that way, then you may have come to the right place.

Here at Publishing Xpress, we care about helping our customers do what they do to the best of their abilities. That’s why we have compiled a brief overview concerning magazine content. Take a look at the information below for great tips on publishing a magazine and adding a little more interest to your current magazine publication series by keeping content fresh.


Stale magazine content typically arises due to a lack of intentional brainstorming. Most kids learn how to brainstorm in the third grade when they learn to write creative papers and essays. However, many adults forget this important step in the book or magazine writing process, and could benefit from practice in keeping content fresh.

Get out a sheet of paper and a pen or pencil. In the center of your paper, write down the broad genre of your magazine. If you write about showing horses, write down “horses.” This will be the core of your brainstorming process. Now you will begin to work outward from the center by writing whatever topics come to mind in relation to your core. For instance, you may immediately think of saddles, riding pants, and proper riding posture in quick succession. Write everything down, no matter how far-out it may seem. Your mind will make connections that you had not previously entertained, which will help you see magazine writing and the topics that can be addressed in publishing a magazine more clearly.

Be Zealous

When writing a magazine, it can be easy to stick with a topic that you know well or are most comfortable with. It takes a lot more work, however, to write on a topic that you are less familiar with in keeping content fresh. While it may be uncomfortable at first, you will quickly get a “knack” for writing on new, interesting topics so that your readers can experience variety in your written work. Instead of being lazy, zealously pursue new topics and broaden your content base.

Look for Niche Guest Writers

When you do not know a topic even generally enough to write on, then you may want to have a guest writer author a piece on a niche subject that will interest your readers. For instance, if you are writing a magazine about sculpture but want to include a piece about how kilns work, then you may want to invite a kiln manufacturer to star in a piece about kiln science.

Keep this information in mind for keeping content fresh for your magazine. You may be surprised by how easily you can add variety in publishing a magazine with a little brainstorming, intentionality, and creativity when seeking resources.

Be sure to check out our magazine printing page for more information.