If you are a business owner and are in need of a way to promote products or services to an audience, printing a catalog is a great option. Having a physical piece of print collateral to disseminate to customers may be an appropriate marketing tool. Catalogs should have an attractive layout and design, good copy, and strong visuals and our catalog printing guide will help you in that process.
First off, as part of our catalog printing guide, you will need to decide the layout for your catalog before starting catalog printing. Most catalogs are printed on 11×17 paper with two pages with visuals and writing on both sides when opened up. If this is the layout you decide to go with, pages can be designed in the universal 8.5×11 format. Choosing a layout first is important because it will dictate how picture size, text content, and other important elements. Great programs to use to create mock-up pages are Adobe InDesign or Microsoft Publisher. When you are sending your designed pages out to a printer, be sure to be mindful of file type requirements before committing to a particular program. High resolution PDF files with fonts embedded are a common and preferred choice.
After choosing your layout, you can then begin gathering images of your products as well as drafting descriptions. Writing of product descriptions, technical specifications, and pricing information is the most time consuming aspect, because you will most likely be consulting with others to garner all the necessary information. Organization is crucial due to the large amount of content that you will be writing before catalog printing. Depending on your expertise, you may be able to take photographs of your products yourself or hire a photographer to do so. Images should be large, vivid, and with a resolution of 300 DPI (dots per inch), so that their quality is not compromised when it comes time to print. Again, organization is essential when working with a high amount of data. Product images and their descriptions should be easily matched. Developing a system, including labeling corresponding pieces or using folders, are two ways of being efficient.
Once you have compiled all the necessary copy and images, it is time to start importing them into your design document. Programs come with templates or you can start with a blank document when you’re at this phase of catalog printing. Save regularly and edit your work constantly. It is so important that the right descriptions match the right images. Have multiple fresh pairs of eyes looking over your draft before sending it out to print. Following our catalog printing guide should help ensure your project is printed well. Once you as an individual have invested so much time in this one single draft, it is not a bad idea to consult with someone else in case you have missed something.
After you’re completely confident that your digital layout is ready for print (hopefully by following our catalog printing guide), research your options for catalog printing. For the best design, a knowledgeable, straightforward printing partner is the way to go. Publishing Xpress specializes in catalog printing and is available to show you how to print a catalog in a professional and elegant way. Hopefully, you have found our catalog printing guide helpful as you designed your catalog.
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